DALLAS, TX — May 30, 2024 — Immerss is delighted to announce the addition of Natasha Bridell as a formal advisor to the company. Bridell, who recently served as the Global Head of In-Store and Retail Partnerships at Klarna, brings a wealth of experience and expertise to her new role at Immerss. At Klarna, Bridell spearheaded the Virtual Shopping initiative following the company’s acquisition of Hero, a platform she was instrumental in developing and expanding.
“Natasha brings an unprecedented depth of experience in the live commerce space that will benefit both our company and merchant partners alike,” remarked Immerss co-founder Patrick Jacobs. “We’re excited to be able to tap into her vast knowledge and innovative vision.”
Bridell shared her enthusiasm about joining Immerss: “I’m a big believer in the future of live commerce, and the platform Immerss has built for merchants is second to none. I’m glad to be able to continue to help shape the future of virtual shopping.”
Immerss provides brands and retailers with both One-to-One live shopping and digital clienteling, as well as One-to-Many video shopping QVC style, making it a premier choice for merchants aiming to enhance online customer engagement and drive sales.
