Immerss, a Dallas, TX-based live video ecommerce platform, raised $1.1m in seed funding.
The round was led by Oak Stream Investors III, Ltd. and Muse Family Enterprises Ltd.
The company intends to use the funds to invest in marketing and sales initiatives to accelerate the adoption of its solution, which enables online merchants to provide an in-person virtual shopping experience.
Led by Arthur Veytsman, founder and CEO, Immerss helps brands and retailers to humanize their ecommerce experience by connecting online customers with sales associates, using live shoppable video, turning faceless online transactions into human-to-human experiences. By leveraging e-commerce, video, chat, and live streaming technology in a single platform, merchants can now serve their customers in real-time.
Immerss is used by retailers such as Lucchese, Radley London, and Ylang 23.